Prison to Profit

Rehabilitating female prisoners through entrepreneurship

Identifying Purpose: Workshops and mentorship to uncover passions and strengths.
Market Understanding: Techniques to research and segment target markets.
Brand Building: Crafting unique brand identities and compelling brand stories.
Messaging: Developing effective communication strategies.
Budgeting and Financial Planning: Creating budgets, exploring funding options, and cost-effective marketing.
Business Launch: Assisting in business planning, soft launches, and iterations based on feedback.

Compassion Club: Weekly sessions focussing on self-esteem, confidence, and mental health with therapy and peer support.
Personal Grooming: Professional makeovers, styling sessions, and business profile photos to enhance confidence and self-esteem.
Small Grants: Financial assistance to purchase essential business items, coupled with financial literacy training.
Networking: Events to connect with local business owners and an alumni network for ongoing support.

Clear Direction

Women who are part of the ‘Prison to Profit’ scheme aren’t left searching endlessly for jobs in a tough economy that will accept them wih a criminal record.
Sense of Purpose

Those who complete the programme will leave prison with a renewed sense of purpose, passion, and place in the world. They will know more about themselves.
Community

The ‘Prison to Profit’ community will create a safe, supportive, and judgement-free space for those who have gone through it to help each other out.